“Why don’t more places sell low ABV beers like this?” I asked as I took my first sip of Marble Brewery’s Petite Small IPA.
After arriving in Manchester a day earlier than expected for the Cloudwater Friends & Family & Beer festival my partner and I used this a good opportunity to try some bars and pubs we had not been to before in the city. We decided to make the trip to Marble Arch, which is somewhere we had always wanted to visit, so we braved the weather and it did not disappoint. The interior of the Grade II listed building is breathtaking with a beautifully tiled floor that leads you towards the bar. The cosy fireplace in the middle of the room was very welcoming and after the walk in the rain I made myself comfortable in a vintage armchair whilst my partner went to the bar. During the course of the day we had both had quite a few beers so I really felt like I needed to slow down a little. It was then I spotted the Petite Small IPA and at 2.8% a pint of this was perfect for what I wanted. As I took my first sip I was surprised that this small beer packs a big punch. With such a low ABV I expected the mouthfeel to be a little thin but I was blown away by how hoppy and juicy my pint tasted. “Why don’t more places sell low ABV beers like this?” I asked my partner. It was then he pointed out to me that my Petite IPA was actually 20p more per pint then his Marble Pint.
My partner, who works in the industry, explained to me that the reason why we don’t see more beers like the Petite IPA could be attributed to the average consumers’ perceived value. When given the choice of a 3.9% beer or a 2.8% priced at 20p more per pint then the average consumer is likely to choose the higher ABV as they may feel this is better value for money. To be honest this isn’t something I have thought about before and it made sense, why would I spend more for beer that has lower alcohol content? My answer was at that particular moment I wanted to slow down after my afternoon of drinking and have something light and refreshing. I was then pleasantly surprised to discover that my pint tasted amazing for a small beer. I then began to think that to achieve a great tasting beer like this with a lower ABV then perhaps more hops have been added into the brew. With traditional recipes hops were added to help preserve beer however in modern brewing techniques they have taken more of a leading role to make up for lack of body as well as produce really interesting flavours. Many of the newer hops can be difficult to get hold of and are often more expensive.
Hops are not the only thing that can be added to a brew to help enhance the flavour and body of a beer. Adjuncts such as fruits or spices can add big flavour but these can also be expensive ingredients. Breweries are also using adjuncts to improve the mouthfeel of a beer and can do this quite cheaply by using grains such as oats or wheat. In January I decided to try a few low alcohol beers, not for any particular reason other then to see what they would be like and I bought the Dry January box from BeerBods. As I was making my way through the box I was amazed at how the beers had a really good mouthfeel and tasted great considering they were only 0.5% ABV. I noticed that these breweries were using more hops or adjuncts to make up for the lack of body and flavour commonly associated with low alcohol beers much like Marble’s Petite IPA.
I would really like to see more small beers like Marble’s Petite IPA in bars and pubs as there is a market for it but I feel that at the moment these are underrated. There is a bit of a stigma attached to people who choose a lower ABV option which is something I have been confronted with before. I believe that to change the perceptions of the average consumer more eduction on low alcohol beers is needed. I think that bar staff should play a large role in this by encouraging people to try samples and discuss that big flavour doesn’t also have to mean a high ABV.